Yeryung Jenny Ko Designer & Art Director
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Campaign Design System

L.L.Bean

Best Worn

Year
2025
Agency
Day One Agency
Role
Senior Designer

Overview

A campaign for L.L.Bean’s Bean Boots, built on the idea that they’re made to be worn. Seasoned by trails, cities and everyday life, each pair becomes more personal, more yours, the longer you wear it.

Contribution

Building on the established creative direction, I created the campaign’s full style guide, standardizing the visual, color and typography systems so the seasonal story held together across TV end cards, social, web banners, outdoor and in-store.

L.L.Bean Best Worn style guide, page 1 L.L.Bean Best Worn style guide, page 2 L.L.Bean Best Worn style guide, page 3 L.L.Bean Best Worn style guide, page 4 L.L.Bean Best Worn style guide, page 5 L.L.Bean Best Worn style guide, page 6 L.L.Bean Best Worn style guide, page 7 L.L.Bean Best Worn style guide, page 8 L.L.Bean Best Worn style guide, page 9 L.L.Bean Best Worn style guide, page 10 L.L.Bean Best Worn style guide, page 11
Best Worn street poster
Best Worn campaign layout
Best Worn campaign layout
Best Worn campaign layout
Best Worn outdoor pop-up
Best Worn printed ads

Credits

  • Amanda FordSVP, Creative Director
  • Alex SlavinSVP, Brand
  • Jiffy IuenGroup SVP, Production
  • Jordan StoneGroup SVP, Story
  • Mike BoyceVP, Story
  • Sahil MirchandaniAssociate Director, Production
  • Reid AndersonArt Director
  • Michael CoreySenior Designer
  • Matthew BallingerAssociate Director, Integrated Producer
  • Creature LabPartner Studio
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