Rebranding
BorderX is a digital marketing and branding agency based in Seoul, established in 2020 to help brands enter the global market.
I oversaw the entire rebranding process, including brand strategy, design planning, production, and launch. My role involved generating visual concepts and collaborating with cross-functional team members to further develop and implement the ideas cohesively across all touchpoints.
The new brand identity, inspired by a compass, symbolizes BorderX’s role in guiding domestic brands through the complexities of global expansion.
The rebrand was recognized with 3 brand design awards; 2023 K DESIGN AWARD Winner, World Brand Design Society Awards Bronze Winner, Shortlisted for the 2024 iF Design Award.
ROLE: Art Director (Team Lead)
Erica Pellegatta, Creative Strategist
Juhee Lee, Copywriter
Yoolim Moon, Graphic Designer
Flavyen Dupont, Motion Designer