Reactive Social Contents
As the 2025 Playoffs season kicked off, I was responsible for designing real-time social content for Converse’s basketball account.
The main challenge was to create visuals that could respond quickly to ongoing game moments while collaborating with cross-functional teams, aligning different creative opinions and adapting to frequent real-time client requests under tight timelines.
ROLE: Senior Designer
Alex Slavin, SVP, Brand
Xavi Ocana, Associate Creative Director
Brandon Galosi, Senior Designer
Parisse Dawkins, Associate Direcotr, Story