Digital Marketing
Hyundai MOBIS is a global leader in smart mobility, developing advanced automotive technologies that integrate both hardware and software innovation. MOBIS reached out to BorderX team to help translate highly technical and B2B-focused content into something more accessible, engaging, and human for diverse audiences — including customers, partners, internal teams, and future talent.
As Creative Lead, I worked closely with the marketing strategy team and shaped a visual system that transformed complex mobility technologies into clear, visually engaging narratives.
Throughout the project, I led a team of 2 designers, a copywriter, and external contractors to build scalable content pillars, define visual and motion direction, and maintain consistency across channels. This approach helped strengthen brand storytelling and contributed to a 15%+ increase in global followers while improving overall content engagement.
ROLE: Art Director (Team Lead)
Jongseok Choi, Marketing AE
Jaekyung Lee, Marketing AE
Juhee Lee, Content Copywriter
Yoolim Moon, Graphic Designer
Flavyen Dupont, Video Editor/ Motion Designer
Seungeun Lee, Motion Designer
Viswave, Video Editing/ Motion Design Partner
SNCT Studio, 3D Design Partner