Product Launch Campaign; Good Chemistry Starts in the Shower
Developed a campaign for Naturium’s Multi-Peptide Advanced Body Wash that reframes daily body care as an investment in your future self. Rather than focusing solely on clinical peptide benefits, the campaign introduces “Good Chemistry”—the idea that consistent care builds a better relationship between you and your skin over time.
Partnering closely with the cross-functional team, I served as a main creative lead and contributed to the campaign’s art direction, helping define the visual design direction across photography, OOH, and video. My work included concept design sketches, on-set photoshoot art direction, OOH designs placed across LA and NYC, and leading art direction throughout post-production, including video color, VFX, and graphic elements.
The campaign generated over $31K in revenue, demonstrating the impact of strong creative storytelling on Naturium’s business results.
ROLE: Senior Designer/ Art Director
Amanda Ford, SVP Creative Director
Mau Galvan, SVP, Story
Paige Nuckols, Associate Creative Director
Dylan Givens, Senior Integrated Producder
María Alvarez, Photography
Ethan Newmyer, Film Director
Megan Ross, VP , Story
Sarah Balagia, Sr. Director, Story
Helen Schulz, VP, Story
Max Berry, Post Producer
Brendan Cook, Senior Video Editor
Natalie Vinciguerra, Senior Animator
Jake Schwartz, Associate Creative Director, Video
Tyler Givens, 3D Artist
OOH Across LA & NYC
Photography
Paid & Organic Social Assets