Reactive Social Contents
Concepted and designed social reactive content tied to real-time cultural moments and trending conversations, creating timely brand touchpoints that increased audience engagement and relevance across social channels.
Working closely with the copy and production team, we generated the fifth most-engaged post in the brand’s history, and raised average engagement rate by 4%.
ROLE: Senior Designer/Art Director
Mike Boyce, VP, Story
Jesse Hicks, VP, Story
Noah Kane, VP, Strategy
Sam McDonald, Creative Director, Video
Sinead Chang, Senior Creative Strategist
Yvette Jaskiewicz, Sr. Director, Integrated Producer
Jordan Varnhart, Associate Director, Integrated Producer
Tiana Madera, VP, Creators & Casting